Meet your new after-hours ritual
A cinematic AI video concept for Taboo Tea, VivaZen’s new product. We built a distinct visual world around the name—designed to make the launch feel intriguing, expressive and unmistakably its own.
/ THE PROBLEM
A new product needs more than an introduction. Taboo Tea needed a launch concept that could capture attention, establish a mood and give the product a memorable first impression.
A new product launch
The first impression needed to feel considered and distinctive.
A bold product name
The creative needed to match the intrigue of “Taboo Tea.”
One clear story
A focused concept brings mood and product together.
A taste for the unexpected.
/ THE SOLUTION
We shaped the launch around a striking visual identity with a mood that feels unexpected and immersive. From the first frame to the final product moment, the video introduces Taboo Tea as a ritual worth discovering.
Creative direction
A distinctive launch concept built around the product name.
AI video production
An imaginative visual world created for the campaign.
Product storytelling
The product stays central as the story builds around it.